CASE STUDY: Pokéworks System Development and Sales

OVERVIEW: In January of 2016 Pokéworks had a successful 800 square foot location in Midtown Manhattan that they felt could be franchised. In April that same year they turned to DCV Franchise Group for our full compliment of new franchise system development services.

RESULTS: With the assistance of DCV consulting, market-ready positioning, operations and sales teams, the well-prepared brand became the leading brand in the poké space and within 2 years, had sold 93 units. More impressively, in that second year TORIDOLL Holdings Corporation purchased a 40% interest in the parent company Beyond Franchise Group for a reported $18 million. As of the 4 year mark, Pokéworks had grown to 185 franchise units under contract and 50+ operating locations in the U.S., Canada and Mexico.

PokeWorks

Project Information

Client Name
Pokéworks

Sector
QSR Food Franchise

DCV Services
Complete Market-Ready Franchise Development and Growth Strategy

  • Fully FTC-Compliant Uniform FDD
  • Value-Engineered Investment Costing
  • Custom, Industry-Leading Operations Manuals
  • Sector Leading Market-Ready Brand Positioning
  • Intelligent Franchise Growth Strategy
  • Distinctive Investor Marketing Assets
  • Expert Franchisee Onboarding Program
  • Franchise Training, Development and Execution Program
  • Ongoing Operations Evaluation, Restructuring and Management
  • International Franchise Expansion Strategy
  • Ongoing Franchise Sales Positioning, Processing and Finalization

Project Achievements

  • Fast Casual l 2020 #5 Top 100 Movers & Shakers
  • Fast Casual l 2020 #5 Top 100 Movers & Shakers
  • Fast Casual l 2019 $2  Top 100 Movers & Shakers
  • Restaurant Business l 2019 #3 The Future 50
  • Forbes l 2018 Peter Yang Top 30 Under 30
  • Entrepreneur l 2018 Taking Advantage of the Raw Fish Phenomenon
  • MarketWatch  l 2018 Pokéworks Partners with Global Restaurant Powerhouse Toridoll
  • Food&Beverage l 2017 Pokéworks: Fast-Growing Poké Brand
  • 1851 FRANCHISE l 2017 Young Ones to Watch: Peter Yang of Pokéworks
  • Fast Casual l 2017 How 1 brand is taking poke mainstream
  • Thrillist New York l 2016 Healthy Restaurants in NYC That Don’t Suck
  • Washingtonian l 2016 Healthy Restaurants in NYC That Don’t Suck
  • New York Times l 2016 Poke Reaches the Shores of Manhattan
  • CBS l 2016 Best Poke In NYC And Where To Find It
  • NBC l 2016 How Hawaiian Poke Conquered the Mainland
  • Fox 5 News l 2016 Poke, the food, gaining in popularity in NYC
  • Prevention l 2016 The Biggest New Thing for Lunch

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